Privacy Policy

What we collect

We may collect the following personal information:

  • Identity & contact: name, email, phone number, billing/shipping address.

  • Order & payment: items purchased, order totals, gift messages, payment method details (we do not store full card numbers); BNPL references if used.

  • Account & loyalty (if applicable): login, preferences, wishlists, loyalty balances, communications.

  • Communications: emails, messages, support requests, reviews, survey responses.

  • Marketing & analytics: cookie IDs, device info, IP address, pages viewed, session data, referral source.

  • In-store: CCTV footage for security and loss prevention (signage displayed in-store).

  • Professional details (B2B): company, role, ABN, trade references (if you apply for trade/wholesale).

  • Sensitive information: We do not intentionally collect sensitive information. If you provide it (e.g., ring size relating to health considerations), you consent to our handling for the stated purpose.

How we collect it

  • Directly from you: website checkout, account creation, contact forms, chat, email, phone, social DMs, in-store.

  • Automatically: cookies, pixels, and similar technologies when you browse our site.

  • Third parties: payment processors (e.g., Stripe/PayPal/Afterpay/Zip), fraud prevention, analytics (e.g., Google Analytics), advertising platforms (e.g., Google Ads, Meta), shipping partners (e.g., Australia Post, DHL), email/SMS providers (e.g., Mailchimp/Klaviyo), customer support tools (e.g., chat widgets). We only receive the data necessary to provide our services.

Why we use your information (purposes)

  • Provide and deliver orders, process payments, manage returns/repairs, and customer service.

  • Account & loyalty administration and rewards (if applicable).

  • Security & fraud prevention, chargeback handling, and loss prevention (including CCTV).

  • Marketing & personalisation: to send offers, new collections, and content (opt-out anytime).

  • Analytics & site improvements (usage statistics, diagnostics).

  • Legal & compliance: tax records, warranties, and responding to lawful requests.

Marketing choices

  • You can unsubscribe from marketing emails/SMS at any time via the link/message instructions or by contacting us.

  • You can opt out of targeted ads from major platforms by adjusting settings in your Google/Meta accounts and your browser/device ad settings.

  • You can manage cookies in your browser. Disabling some cookies may affect site functionality (e.g., cart, checkout).

Cookies & tracking

We use cookies and similar technologies to:

  • keep you signed in and remember your cart;

  • measure website performance and diagnose issues;

  • personalise content and ads.

Types: essential, performance/analytics, functional, advertising.
Where required, we display a cookie notice and honour your choices.

Disclosing your information

We may share personal information with:

  • Payment providers & fraud tools: to process secure payments (we don’t store full card details).

  • Logistics & couriers: to deliver your order and manage returns.

  • IT, hosting & support providers: website host, cloud storage, backup, customer service tools.

  • Marketing & analytics partners: email/SMS platforms, analytics, ad platforms, review platforms.

  • Professional advisers & insurance (e.g., accounting, legal, risk).

  • Authorities where required by law, to prevent fraud, or to protect safety and property.

We do not sell your personal information.

Overseas disclosures

Some suppliers and systems may store or process information outside Australia (e.g., USA, EU, UK, APAC). We take reasonable steps to ensure overseas recipients protect your information in line with the APPs (e.g., contractual safeguards, reputable vendors).

Data security

We use administrative, technical and physical safeguards appropriate to the sensitivity of the data (e.g., encryption in transit, access controls, MFA, staff training). Online card payments are processed by PCI-DSS compliant payment gateways; we do not store full card numbers.
No method of transmission or storage is 100% secure, but we work to continually improve our protections.

Retention

We keep personal information only as long as needed for the purposes above, including:

  • Orders & tax records: generally 7 years (or as required by law).

  • Accounts/loyalty: while your account is active and for a reasonable period after inactivity.

  • CCTV: typically up to 30–90 days unless required longer for an incident.
    When no longer required, we de-identify or securely delete information.

Access, correction & your rights (AU)

You may request access to the personal information we hold about you and request corrections if it’s inaccurate, out-of-date, incomplete, irrelevant or misleading. Contact us using the details below. We’ll respond within a reasonable time and may need to verify your identity.

If you are in the EEA/UK: where the GDPR/UK GDPR applies, you may also have rights to deletion, portability, and restriction/objection to processing, and to withdraw consent where processing is based on consent.

Children

Our site and services are not directed to children under 13. We don’t knowingly collect personal information from children. If you believe a child has provided information, please contact us to delete it.

Links to other sites

Our website may contain links to third-party sites. We’re not responsible for their privacy practices. Review their policies when you visit.

Changes to this Policy

We may update this Policy from time to time. Material changes will be posted on our website (and, where appropriate, notified to you).